In the News

TV Interviews & Speaking Engagements

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Global Gaming Expo with Scott Van Pelt 

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Congressional Testimony on U.S. Sports Betting

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Consumer Electronics Show

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Bloomberg: High Stakes of Sports Betting

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Yahoo Finance: Sports Betting and the Big Game

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Front Office Sports Interview

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RECENT NEWS ARTICLES​

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Sportico: Rich Valuations, Need for Capital Likely to Drive Public Listing in Online Gaming Space (7/24/20)

"The sports betting and online casino space is 'highly competitive and requires a lot of capital' (think: marketing, state licensing and technological innovation), so it reasons that participants serious about capturing market share are going to need money. While some may be able to go the private route, Slane said she believes public listings within the space are 'going to become a trend.'” 

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WTOP: What are the odds? Why sports betting in DC isn’t a hit with all gamblers (6/12/20) 

Sara Slane, the founder of Slane Advisory, which works with gaming, sports and media entities, said that could be a shortsighted approach, noting that most gamblers are 'brand agnostic' when it comes to putting a wager on a game. 'They truly comparison-shop on odds, and that’s why you see when sports books do roll out, they are pretty close to one another in the odds that they’re offering,' Slane said."

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Axios: Sports betting, two years later (5/14/20)

"Former American Gaming Association executive Sara Slane, who now advises companies in the space, lays out five key trends to watch moving forward."

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Sports Business Daily: Consultant Sara Slane On Sports Betting Impact (4/22/20)

The sports betting industry’s rapid growth has been temporarily slowed by the COVID-19 pandemic, but the revenue it generates could provide key relief to leagues and state governments once leagues resume play. On the most recent episode of “SBJ Unpacks -- Weathering COVID-19,” our Bill King is joined by sports betting consultant Sara Slane to discuss the impact the virus is having on the sports betting landscape.

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ESPN: New CBA allows owners, players to cash in on stadium sportsbooks (3/20/20)

"We have seen Maryland looking at bringing the Redskins into the fold and being a licensee," said Sara Slane, a betting industry consultant for sports and media companies. "Virginia has done that as an enticement to get the Redskins to come into their state. Sports betting has morphed into so many other opportunities that I don't think anyone had quite predicted."

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Boston Globe: Sports betting would be legal under bill moving ahead in Mass. Legislature (2/28/20)

“When you look at the map, specifically in the Northeast corridor, Massachusetts is one of the remaining jigsaw puzzle [pieces] to be put in place,” said Sara Slane, founder of Slane Advisory, a consulting group working on sports betting.

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Sports Illustrated: Robust Fantasy Database, March Madness Rights Make CBS Sports the Right Sports Betting Media Partner for William Hill (2/19/20)

CBS also controls valuable live rights (see: March Madness, NFL) and as respected sports gambling consultant Sara Slane explained “exposure and integration on a broadcast channel - or channels in the case of March Madness - that everyone is consuming, is highly appealing.”

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ESPN: Adam Silver's sports betting op-ed five years later (11/12/19)

"We were in a meeting ... and someone said, 'Wow, Silver just came out in favor of legalized sports betting,'" gaming industry consultant Sara Slane, a senior vice president with the AGA at the time, recalled. "I remember sitting there going, 'What do we do?' That really was the tipping point for the industry and the association that we really need to drive a consensus on sports betting."

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Washington Post: Responsible Sports Betting Advertising (5/14/19)

“We’re center stage with now with sports gambling,” Slane said. “We want to be thoughtful with how we go about doing that."

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Sports Business Journal: Sara Slane Named Sport Business Journal's Forty Under 40 (3/25/19)

As she stumped for the legalization of sports betting, Sara Slane often argued that doing so would both capture money bet illegally so it could be taxed by the states, and create and expand revenue streams for leagues, teams and even networks. Now that sports betting has been blessed by legislatures in eight states and is under consideration in 21 more, Slane often finds herself trying to dampen the expectations that a gold rush has begun.

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Gaming Today: Sara Slane won the PASPA battle (10/24/18)

Sara Slane has been the face of legalized sports betting for the casino industry these crucial last couple of years. She spearheaded an aggressive campaign that pointed out the failures of PASPA (Professional and Amateur Sports Protection Act)...During the recent Global Gaming Expo, Johnathan Cohn, a lawyer who has argued cases in the Supreme Court, went so far as to say, “The Supreme Court listened to Sara. We owe a debt of gratitude to Sara.”

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CNBC: States, leagues and casinos hope to hit legal sports gambling home run (5/23/18)
“There’s never been momentum like this before,” says Sara Slane, Senior Vice President of Public Affairs at the AGA, in regard to the support that legalized sports gambling has gained in recent years. “We’re extremely optimistic about the future [of sports gambling].”

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